multi-stakeholder journey map, presentation design
THE CHALLENGE
A client team tasked us with interviewing key stakeholders involved in the patient journey of a specific illness, building on the emotional journey identified previously. They sought to understand detailed activities performed by each stakeholder to identify moments their business could strategically influence the pathway and change patient emotions and perceptions around their lived experience of the illness.
THE APPROACH
Patient and other stakeholders were mapped in their respective rows of the treatment flow pathway, followed by key barriers and critical considerations in the journey. A callout of a complex process within the journey is included below for in-depth consideration during future solution ideation workshops. Colours of each journey stage match those of a previous emotional journey of the lived patient experience.
THE RESULTS
The journey was divided into 3 sections so that it when printed and folded, each “third” was the same size as a sheet of letter paper and could easily be tucked into a client’s project folder and brought to planning meetings. A wall poster was also printed for in-person collaboration. Coupled with an in-depth PowerPoint report and workshop design, the client team was able to identify specific moments where the treatment pathway could change, including a new, sponsored approach to testing and partnership interventions within the prior authorization process to create a more efficient treatment initiation experience.
Client Industry: Pharmaceuticals
Note: Identifying details of project have been removed for client privacy